Co & Consultancy Ltd.
Our Services
At SS & Co Consultancy Limited, we specialize in Account-Based Marketing (ABM) — a highly targeted B2B strategy that aligns your sales and marketing teams to focus on high-value accounts. We help you identify key decision-makers, engage them through personalized campaigns, and convert them into loyal customers. Explore the range of ABM services we offer to fuel strategic growth and measurable ROI. Type of Goods or Services Supplied, Intangible professional services, including:
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Strategic marketing consultation
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Account identification and targeting
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ABM strategy & planning
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Brand development support
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Business matchmaking and lead generation
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Event management and public relations
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Multi-channel outreach campaigns
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Marketing automation & CRM integration
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Campaign Analytics & reporting
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Sales & marketing alignment
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International Supply and Activity
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Expert Marketing & Strategy Advice for Large IT Corporations
Strategic marketing consultation
Strategic marketing consultation focuses on developing long-term marketing strategies that align with a company's business goals, target audience, and market position. Unlike day-to-day marketing tactics, strategic consultation involves in-depth analysis, competitive positioning, brand development, and high-level planning to ensure sustainable growth and market differentiation.
At SS & Co Consultancy Limited, our strategic marketing consultation services help tech firms unlock new opportunities, refine their value propositions, and enter markets with confidence. We work closely with executive teams to assess market trends, customer insights, and competitive dynamics—then craft actionable strategies to elevate brand presence, improve customer acquisition, and drive measurable ROI.
Whether launching a new product, repositioning your brand, or expanding into new regions, we deliver the strategic clarity and marketing framework needed to succeed in today’s complex digital landscape.
Account identification and targeting
Account identification and targeting is a strategic marketing approach that focuses on pinpointing high-value companies (or "accounts") that align closely with your ideal customer profile. Instead of broad, generalized outreach, this method zeroes in on specific businesses where your solutions can deliver the most impact—maximizing ROI, increasing deal size, and improving sales efficiency.
At SS & Co Consultancy Limited, we use advanced market intelligence, data analytics, and industry insight to help clients accurately identify and prioritize the accounts that matter most. From defining ideal customer criteria to profiling key decision-makers within those organizations, we lay the groundwork for targeted campaigns that resonate.
Once your priority accounts are identified, we support your team in developing personalized marketing strategies, messaging, and outreach that speak directly to the needs and goals of each target—creating stronger engagement and significantly higher conversion rates.
ABM strategy & planning
Account-Based Marketing (ABM) Strategy & Planning is the foundation of a successful ABM program. It involves designing a focused, data-driven approach to engage high-value accounts with personalized marketing and sales efforts.
At SS & Co Consultancy Limited, our ABM strategy services begin by aligning your sales and marketing teams around shared goals. We identify and prioritize high-potential accounts, map out key stakeholders, and develop tailored value propositions for each segment. Our planning process is rooted in insight—using firmographics, technographics, intent data, and buying behavior to shape every interaction.
From selecting the right ABM model (1:1, 1:few, or 1:many) to building detailed campaign roadmaps and measurement frameworks, we equip you with a clear, actionable plan that delivers real business outcomes. Whether you're just starting out with ABM or scaling an existing initiative, we provide the strategic clarity and structure needed to turn target accounts into long-term revenue.
Brand development support
Your brand is more than just a logo—it's the story, identity, and promise that sets your business apart. At SS & Co Consultancy Limited, we offer comprehensive Brand Development Support to help tech firms build powerful, consistent, and meaningful brands that resonate with their target audiences.
Our approach begins with a deep dive into your company’s mission, values, market position, and customer perception. From there, we guide you through a structured process that may include naming, visual identity creation, messaging frameworks, tone of voice development, and competitive differentiation.
Whether you're launching a new brand, repositioning for a new market, or refreshing an existing identity, we ensure that every touchpoint—online and offline—reflects your strategic vision and connects authentically with your audience. We also help you align your brand with broader marketing strategies, ensuring consistency across campaigns, platforms, and customer experiences.
With SS & Co’s brand development support, you don't just look different—you stand for something meaningful.
Business Matchmaking & Lead Generation
Business Matchmaking & Lead Generation is a specialized service designed to identify and connect high-value opportunities between companies. At SS & Co Consultancy Limited, we leverage advanced profiling and event-enabled matchmaking, combined with targeted outreach, to bridge the gap between qualified prospects and your business offerings.
How It Works:Precision Matching – Identify firms that align with your ideal customer profile and set of complementary interests or services B2MatchShutterstock.Relationship Building – Facilitate meaningful connections via curated intro sessions, matchmaking platforms, or live/virtual meetings.Lead Generation Campaigns – Supported by funnel-based nurturing strategies, from awareness to conversion using ABM principles LinkedIn+1TechTarget+1.Conversion Focused – Generate high-quality business leads, ready for further development by sales or partnership teams.
Navigate Complexity through Precision Pairing
Unlocking Market Access and Expansion
Personalization and Relationship Building
Measuring Success
Accelerating Innovation through Collaboration
Mitigating Risk and Enhancing Resilience
Event management and public relations
At SS & Co Consultancy Limited, we specialize in delivering impactful events and strategic public relations that elevate your brand. Our event management services cover end-to-end planning and execution of corporate events, product launches, conferences, and brand activations—designed to engage audiences and create memorable experiences.
Through our public relations expertise, we craft compelling narratives, manage media relations, and build a strong, credible image for your brand. Whether you're aiming to strengthen visibility, connect with stakeholders, or create a buzz, we blend creativity with strategy to ensure your story is seen, heard, and remembered.
Whether you're launching a product, hosting a corporate event, or enhancing brand reputation—our team ensures your story is seen, heard, and remembered.
Our Event Management Services Include:
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End-to-end event planning & execution
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Venue selection, logistics, and vendor coordination
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Thematic design and branding integration
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Guest list curation and RSVP management
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On-site coordination and staffing
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Post-event reporting and performance analysis
Multi-channel outreach campaigns
At SS & Co Consultancy Limited, we specialize in executing multi-channel outreach campaigns that strategically engage your high-value accounts across every relevant platform. By integrating email, social media, digital ads, direct mail, and even phone outreach, we ensure your message reaches the right people at the right time. Each campaign is tailored and personalized to resonate with decision-makers, guiding them through a consistent buyer journey.
Our approach increases brand visibility, strengthens engagement, and boosts conversion rates. With real-time data tracking and continuous optimization, we deliver outreach that aligns perfectly with your ABM goals — turning interest into intent and conversations into closed deals.
Marketing automation & CRM integration
At SS & Co Consultancy Limited, we empower your ABM strategy with intelligent marketing automation and seamless CRM integration. Our goal is to help you deliver personalized, timely, and consistent communication across all channels — without adding manual effort to your team. By integrating your marketing tools with your CRM, we ensure your sales and marketing teams have access to real-time data, lead behavior, and campaign performance insights.
Automation allows for scalable outreach, smart segmentation, and automated nurturing workflows that move prospects through the funnel faster. Whether it's scheduling follow-ups, triggering emails based on behavior, or scoring leads for prioritization — everything is aligned for efficiency and results. The CRM becomes your central hub, tracking every interaction and aligning your teams around shared goals. The result is a unified system that improves engagement, boosts productivity, and increases conversion rates — turning marketing intelligence into measurable revenue growth.
Campaign Analytics & reporting
At SS & Co Consultancy Limited, we believe that what gets measured, gets improved. Our Campaign Analytics & Reporting services give you full visibility into how your ABM initiatives are performing — across every channel, touchpoint, and target account. We track key performance indicators such as engagement rates, lead conversions, pipeline impact, and ROI to provide clear, actionable insights.
Using real-time dashboards and detailed reporting tools, we help you understand what’s working, what needs adjusting, and where the greatest opportunities lie. Our analytics go beyond surface metrics — we dive deep into account-level behavior and buyer intent to guide smarter marketing decisions. These insights empower your sales and marketing teams to align efforts, optimize future campaigns, and demonstrate the true value of ABM. With data as your guide, we ensure every campaign is a step toward stronger relationships, faster conversions, and measurable business growth.
Sales & marketing alignment
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At SS & Co Consultancy Limited, we help bridge the gap between sales and marketing to create a unified, high-performing ABM strategy. True success in Account-Based Marketing comes when both teams work together — from identifying target accounts to closing deals. We facilitate alignment by developing shared goals, defining clear processes, and ensuring consistent messaging across all touchpoints.
Our approach includes collaborative planning sessions, joint performance tracking, and integrated communication workflows that keep everyone on the same page. Sales gains real-time insights from marketing data, while marketing uses feedback from sales to refine outreach and content. This synergy leads to better-qualified leads, more meaningful engagements, and a faster, smoother buyer journey.
With a strong foundation of alignment, your teams can focus on what really matters: building relationships, accelerating deal cycles, and driving measurable growth. We turn two teams into one seamless engine for revenue.
International Supply and Activity:
•Supplies are both made and received outside of the UK, particularly:
•Event participants and speakers from the EU, US, and APAC regions.
•Advisory services rendered to clients with international operations.
•Partnerships with global venues and suppliers for event delivery.
Expert Marketing & Strategy Advice for Large IT Corporations
1. Leverage Thought Leadership via Conferences
•Position your executives as thought leaders at curated events.
•Use keynote speeches, panel discussions, and breakout sessions to showcase product vision, innovation, and industry insight.
•Align your participation with customer pain points and future tech trends (e.g., AI ethics, quantum computing, 5G infrastructure).
2. Focus on Targeted Networking Events
•Host sector-specific roundtables for C-level executives in industries such as finance, healthcare, and government tech.
•SS & Co Consultancy Limited can curate guest lists to match clients with high-conversion potential leads.
•Follow up with exclusive VIP dinners or workshops to deepen engagement.
3. Create Experiential Product Launches
•Instead of traditional launches, introduce products through interactive demos or immersive tech showcases during events.
•Use virtual reality (VR), live coding labs, and use-case simulations to show the product’s real-world impact.
4. Capture and Repurpose Event Content
•All event content (talks, panels, Q&A) should be recorded and turned into:
•Webinars
•Social media clips
•Whitepapers
•Podcasts or blog articles
•This ensures a continuous content funnel long after the event is over.
5. Use Data-Driven Insights to Refine Strategy
•Post-event analytics (attendee feedback, lead quality, engagement metrics) help clients measure ROI.
•Adjust future strategies based on which formats, themes, and speakers generated the most engagement.